It’s nothing to do with money.

Who wouldn’t want to live a life where they are rich, passionate, talented, and changing the world? It sounds perfect, doesn’t it? Yet it’s unrealistic and not the only way to live a life of meaning.

The Japanese have a beautiful concept to guide their lives called ikigai. I learned it from karate masters on the beautiful Japanese islands of Okinawa. Researchers have claimed ikigai is the reason why the islands have the highest density of 100-year-olds in the world.

Ikigai is the reason to be and reason to live.

I want to demystify ikigai for you to help you live your version of your best life. I will clear the confusion of the Western understanding and make you realise it’s within your reach.


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